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Ar-Stylish: An Elegant Logo

Recently, Blue Hat took on the challenge of revamping the existing logo of renowned fashion Saudi blogger “Ar-Stylish”and include a small animation for it. Her previous logo was purely typographical, and after discussing the matter with her to understand her vision, we have agreed to keep it as such.

 Ar-Stylish original logo 

Ar-Stylish original logo 

 Ar-Stylish new logo by Blue Hat

Ar-Stylish new logo by Blue Hat

Also a magazine fashion editor, Ar-Stylish was known for her editorial-style fashion blog that provided style tips and fashion insights for Saudi trendsetters and fashion enthusiasts. As a result, the direction of her new logo was inspired by the likes of Alexander McQueen and Yves Saint Laurent. 

 Ar-Stylish stand-alone logo

Ar-Stylish stand-alone logo

With simple typography, the “Ar” was strategically placed in the curve of the “S” in “Stylish”, creating a sophisticated and elegant design. The “T” was merged with the “S” giving the overall look and feel of the logo a sense of sophistication and mystery, allowing the final shape to transform into a stand-alone logo. 

The black was chosen instead of the original navy blue s it is a classic and eternal color and is always adopted by major fashion houses.

Taking into consideration the major point of focus of blogger "Ar-Stylish" coupled with proper research, Blue Hat was able to provide a simple yet chic uplift to a traditional
typographic logo.

 Ar-Stylish logo simulation on the blog

Ar-Stylish logo simulation on the blog

We will leave you with the small animated video of the final logo and video from Ar-Stylish's herself to see how she used it. We hope you like it as much as we do.

 

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