marketing

SpareRoom.co.uk: Guerilla Campaign with the right audience

A couple of days ago, I came across a lovely guerilla campaign by SpareRoom.co.uk right next to Wimbledon station. While walking down the street, I was surprised to see that all the bicycles chained on the sidewalk had ORANGE seats! At a closer glance, it turned out that all the bicycle seats were fitted with an orange cover with SpareRoom.co.uk's logo along with "wheely good flatmates".