Maison de Joelle KSA

Using Data to create delight

Challenge

In 2017, Maison de Joelle, a leading name in Beauty Salons in the GCC region, is expected to expand into 3 branches in KSA between Riyadh and Jeddah.

Owing to the nature of the new locations, it was important for Blue Hat to turn its attention this year to the brand promise and explore different solutions that could help MDJ achieve brand consistency across all 3 branches, without compromising on aspects of customization by carefully re-assessing current services offerings and updating them in such a way to fit the new target audiences needs and lifestyles.

Solutions

Blue Hat created a service-design strategy to tackle the following questions: 

How to acquire new clients for every branch?

How to design new service experiences to retain MDJ’s customers?

How to optimize MDJ’s brand communication with its audience?

Results

Enhance current customer experience

Revamp the current loyalty program

Use salon data to create delight

Create specific packages for every branch in order to attract and retain new customers, as well as, increase staff productivity during slow working hours

Set the general direction for brand communication and online reputation to increase awareness about the new branches

Project Type
Communication Design, Innovation Consulting,
Service Design Strategy

Location
Saudi Arabia 

Industry
Hair & Beauty Salons


 

 
 Snippet of an emotional customer experience journey at MDJ

Snippet of an emotional customer experience journey at MDJ

IMG_0933.jpg
 MDJ Olaya Branch, Riyadh

MDJ Olaya Branch, Riyadh

 Evania Ladies Club in Park Hyatt, Jeddah  Photo Credit: https://jeddah.park.hyatt.com

Evania Ladies Club in Park Hyatt, Jeddah

Photo Credit: https://jeddah.park.hyatt.com

 MDJ Park Hyatt Branch, Jeddah  Photo Credit: http://r-ec.bstatic.com

MDJ Park Hyatt Branch, Jeddah

Photo Credit: http://r-ec.bstatic.com

 MDJ Al Khayatt Branch, Jeddah (coming soon)  Photo Credit: http://www.khayyatcenter.com

MDJ Al Khayatt Branch, Jeddah (coming soon)

Photo Credit: http://www.khayyatcenter.com