Maison de Joelle KSA
Using Data to create delight
In 2017, Maison de Joelle, a leading name in Beauty Salons in the GCC region, is expected to expand into 3 branches in KSA between Riyadh and Jeddah.
Owing to the nature of the new locations, it was important for Blue Hat to turn its attention this year to the brand promise and explore different solutions that could help MDJ achieve brand consistency across all 3 branches, without compromising on aspects of customization by carefully re-assessing current services offerings and updating them in such a way to fit the new target audiences needs and lifestyles.
Blue Hat created a service-design strategy to tackle the following questions:
How to acquire new clients for every branch?
How to design new service experiences to retain MDJ’s customers?
How to optimize MDJ’s brand communication with its audience?
Enhance current customer experience
Revamp the current loyalty program
Use salon data to create delight
Create specific packages for every branch in order to attract and retain new customers, as well as, increase staff productivity during slow working hours
Set the general direction for brand communication and online reputation to increase awareness about the new branches
Communication Design, Innovation Consulting,
Service Design Strategy
Hair & Beauty Salons