Raya is a real estate company operating in Lebanon. Blue Hat was commissioned to come up with a brand name and create its branding.
Blue Hat reflected how Raya as a brand would look like in real estate signage, business cards, and on a mobile application. As the company operates in Lebanon, a country where people speak English, French and Arabic, the logo was also adapted in Arabic.
The name "Raya" was chosen as it symbolizes in arabic power, innovation, leadership and “marking your territory”! The word flows easily between languages and is suitable for a diverse range of sectors such as real estate, management, multinational corporation and so on.
Branding, Graphic Design