Training Sessions

Blue Hat offers businesses training sessions that help them build the capacity of their internal teams covering the following fields:


Reputation Management &
Moderation Guidelines

Level: Introductory
Duration: 6 Hours
Suitable for:
Content Creators / Community Managers
Entrepreneurs
Managers overseeing social media activities

TRAINING OUTLINE

Social Media Overview + Relevant Statistics
International Case Studies (Best Practices within your field)
Local Case Studies (Local / Regional within your field) + Analytical Tools

Community Management (Active - Trends, Conversations, etc...)
Moderation Guidelines (Reactive Community Management)

Decision Tree Creation
Crisis Management (Reputation Management on Twitter) + Role Play

LEARNING OUTCOMES

Gain an overall knowledge of the main Social Media channels and how they could be used differently to benefit your work.
Learn how to trigger meaningful conversations (Target Audience, stakeholders)
Learn how to engage with your followers and how to provide content suitable for each Social Media channel
Learn how to act in case of a crisis / reputation Management on different social media channels


Photography
& Visual Appeal

Level: Introductory
Duration: 6 Hours
Suitable for:
Content Creators / Community Managers
Graphic Designers
Entrepreneurs

Managers overseeing social media activities

TRAINING OUTLINE

Social Media Overview + Relevant Statistics
International Case Studies (Best Practices within your field)
Local Case Studies (Local or Regional within your field) + Analytical Tools
Editorial Calendar Creation
Photography Guidelines + Content Creation Exercises

LEARNING OUTCOMES

Gain an overall knowledge of the importance of compelling photography and how it should be used on Social Media to boost engagement
Learn how to generate content that tells a meaningful story and triggers a response
Discover the importance of visual storytelling


Harnessing Video:
Snapchat & Instagram

Level: Introductory
Duration: 6 Hours
Suitable for:
Content Creators / Community Managers
Entrepreneurs
Managers overseeing social media activities

TRAINING OUTLINE

Snapchat Overview
Instagram Stories & Instagram Live Overview
Rise of Video Consumption  
Trend of Live Video
Case Studies (Best Practices within your field)
Hands-on Exercises

LEARNING OUTCOMES

Gain an overall understanding on the use of video on Instagram & Snapchat
Understand the different tactics you can adopt to publish relevant content on each of these channels
Learn how to plan for and cover live events using these channels
Get hands-on experience on how to use video on Snapchat & Instagram


Storytelling & Content Psychology

Level: Intermediate
Duration: 6 Hours
Suitable for:
Content Creators / Community Managers
Entrepreneurs

Managers overseeing social media activities

 

TRAINING OUTLINE

Viral Content Psychology Overview
International Case Studies (Viral Content International within your field)
Local Case Studies (Best Practices on Viral Content) + Analysis
Introduction to Basics of Storytelling
International Case Studies (Viral Content International within your field)

Hands on Exercises  - Short Videos
Exercises: Ernest Hemingway's 6 words Story challenge - Curiosity Box
Create and shoot your own brief story

LEARNING OUTCOMES

Gain an understanding of what makes content go viral on Social Media
Learn how to break clutter with interesting content on Social Media
Practice creating engaging content on Social Media
Practice creative ideation and optimizing content for Social Media
Learn about psychological responses and social motivations


OTHER TRAINING SESSIONS

Live Events Coverage On Social Media
E-Commerce Management
Design Thinking Tools
Analytics and Reporting

These training sessions will be customized based on the experience level of the attendees and the brand / company in question. 


Get a quote

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Training Sessions *
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Describe the profile of the attendees, their level of proficiency, and how do they intend on using the knowledge gained from the training sessions
Start Date of Training
Start Date of Training
MULTIPLE TEAMS
If you require multiple training sessions for different teams, kindly send us multiple submissions. (One form for every team)