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Workshop:
FROM LANDMARKS
TO LOVEMARKS

We’re calling out to all Architects, Designers, Marketers & Strategists!

As part of Beirut Design Week 2019, we will host a full-day workshop on July 5th that involves subject matter experts who will focus on iconic and nostalgic landmarks in Beirut city, those that have been neglected throughout the years.

Aim:

To deliver a Conceptual Place Branding Strategy Presentation to one iconic Lebanese landmark in the hopes of reviving it, building upon its heritage, and through Design, turning it into a lovemark that caters to emerging trends and current lifestyles.

Learning Outcomes:

Attendees will examine how Design can allow us nowadays to re-evaluate iconic landmarks with unfulfilled potential and attempt to provide them with an added-value by redesigning their identity, purpose and experience.

More specifically, they will get the hands-on experience on how to:

- Create a conceptual Place Branding Strategy
- Focus on Brand Tangibility: Communication, Behavior, Offerings, Environment


Date: Friday July 5, 2019
Time: 9 am - 6 pm
Address: Blue Hat
3rd Floor, Abboud Abdul Razzak Bld., Bab Idriss Downtown Beirut, Lebanon.

From redesign of identity, reshaping of purpose and highlighting of new experiences, we will attempt to shift a historical structure from a Landmark to a Lovemark!


WE’RE FULLY BOOKED BUT DON’T DESPAIR! WE WILL BE ROLLING OUT NEW EVENTS SOONER THAN YOU CAN SPELL OUT ‘INNOVATION’!