We’re calling out to all Architects, Designers, Marketers & Strategists!
As part of Beirut Design Week 2019, we will host a full-day workshop on July 5th that involves subject matter experts who will focus on iconic and nostalgic landmarks in Beirut city, those that have been neglected throughout the years.
To deliver a Conceptual Place Branding Strategy Presentation to one iconic Lebanese landmark in the hopes of reviving it, building upon its heritage, and through Design, turning it into a lovemark that caters to emerging trends and current lifestyles.
Attendees will examine how Design can allow us nowadays to re-evaluate iconic landmarks with unfulfilled potential and attempt to provide them with an added-value by redesigning their identity, purpose and experience.
More specifically, they will get the hands-on experience on how to:
- Create a conceptual Place Branding Strategy
- Focus on Brand Tangibility: Communication, Behavior, Offerings, Environment
Date: Friday July 5, 2019
Time: 9 am - 6 pm
Address: Blue Hat
3rd Floor, Abboud Abdul Razzak Bld., Bab Idriss Downtown Beirut, Lebanon.
From redesign of identity, reshaping of purpose and highlighting of new experiences, we will attempt to shift a historical structure from a Landmark to a Lovemark!