Lati: 1 year already with eCommerce 


Lati's online store turns 1 !

Today marks Lati-fashion.com 's 1 year anniversary online! Lati-fashion.com is Saudi Arabia's go-to online shopping destination for whimsical evening and occasion-wear addressing the modern-day Khaleeji woman. Following thorough research and a design-led strategy, Lati and Blue Hat have together embarked through quite a challenging and exciting journey into e-commerce for the past year. We have been providing Lati with our Design-Led Strategy, Online Marketing, Social Media, Publishing and Analytics services, and investing all necessary efforts to ensure the success of this store.

Supporting local talent

Ever since its opening, Lati has always been on the lookout for up-and-coming talented fashion designers. Besides its range of renowned international brands, Lati has proudly featured in its online store many up-and-coming local brands from the GCC, such as: 

Madiya AlSharqi
Dima Ayad
House of Nomad

Lum By Lama Taher
Aram Designs
Ta Marbota

Online Experience

Blue Hat has designed Lati's website in such a way to provide its customers with specific features to make their shopping experience easy and enjoyable. (For more information on the beginnings of this journey, please read here).

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Size Guide
As cuts vary from one brand to another, Lati's size guide explains exactly if the fit is true to size in each and every brand.

Shopping by Body Shape
Every dress on the website is tagged with the corresponding body shape that is most suitable to wear the product.

Fashion Consulting
Every product on the website includes editorial notes on how to wear and style the product best.

Personality Test
To spice up the experience a bit, shoppers can take a quick personality test that recommends products that suit their character based on their answers and mood. 



Responsive Design
The website caters for different screen resolutions. 

3 Payment Methods
Users can pay through Debit-Credit Card, Paypal or Bank Transfer.

Returns & Exchanges
Guest and registered users can easily exchange or return their merchandise.

Shoppers can filter products by Price, Color, Dress Length, Sleeve type, and by Brands.

The website is available in both Arabic and English

Users can view product prices using Saudi Riyals, Emirati Dirhams, Qatari Riyals, Bahraini Dinar, or US Dollars.

Bloggers Collaborations

Throughout our journey we have collaborated with the most renowned bloggers in Saudi Arabia and the GCC to ensure that Lati becomes the number 1 destination for occasion and evening wear online. Here is the list of collaborations we have managed the following Bloggers:

Keep watch of Lati-fashion.com 's progress and Blue Hat's development of this account on our social media channels: