Use Of Visual Appeal To Create a Lovemark


ERA is a local fashion brand developed by a young and ambitious Saudi Designer. The fashion line offers minimalistic, comfortable, functional and multi-purpose, unique designs.

ERA came to Blue Hat wanting to take her unique collections and cuts to the next level, to ensure that they go viral and resonate with as many bold and different women in the Kingdom.

Her aim is to help her customers feel confident in their attires while expressing themselves through this lovemark.


Blue Hat developed a design-led strategy to help connect with ERA’s target audience covering the following objectives:

  • Establishing the brand as an identity empowered and strong women can relate to

  • Establishing ERA’s tone of voice and relevant themes

  • Identifying the right target audience and analyzing how to engage with them on different touch-points

  • Identifying and harnessing trends

  • Creating unique online content and design animations

  • Building online customer service and active community management

  • Designing and developing an e-commerce platform:


Blue Hat built a strong Instagram presence for ERA by:

  • Building a visually appealing account with artistic posts and stories that attract attention

  • Creating an e-commerce website that drives up sales by making it more accessible and facilitating orders

  • Collaborating with big social media influencers to influence potential buyers and increase footfall

  • Participating in exhibitions and events to increase brand awareness

Instagram followers, engagement and brand awareness increased; online followers turned into customers and ERA is expanding on her collections.


Project Type
Communication Strategy, Social Media, E-commerce, Website Design, Animation.

Saudi Arabia


Project Link


Communication Strategy

era case study.jpg

Instagram Posts

E-Commerce Website