We Help Businesses Innovate
By Employing Design As A Strategic Tool.
Contrary to popular belief, design is not just about the aesthetics. Design, being a problem-solving discipline that changes the status quo, responds to human needs, and empowers organisations through creativity and logic. In an extremely digitally immersed world, design is now needed more than ever to simplify complexity and to drive innovation. - Sami Hmaidan
Innovation is all about the implementation of new ideas and concepts that take your business to the next level. Our approach to innovation is collaborative and research-oriented and ensures that concepts take into account feasibility, desirability and profitability. No matter which industry you’re in, our design thinking techniques ensure that you’re moving forward with incremental or radical innovation routes.
Using human-centered design-thinking techniques, we will create new services or re-design your existing services. Following a customized research methodology, we could either improve the quality of your service, overcome existing challenges, ride the wave of new trends, or reach radical or incremental innovation to your service.
Business Model Innovation
New businesses are challenging established ones through innovative business models that are radically different. Connectivity and accessibility has paved the way to a variety of business models that cut through supply chains. From multi-sided business models, unbundling, long tail, to open business models, we will help you come up with the business model that boosts your activities.
Venturing into innovation requires the collaboration of the different stakeholders, wearing different heats, and using the right frameworks. If you’re looking to develop your team’s skills or come up with new business or design solutions, our workshops are geared towards coming up with innovative solutions, capacity building, or creating a culture of innovation.
Branding is not a logo and is not just about the aesthetics. Branding is about defining what your brand will be all about and how will your target audience experience it and fall in love with it.
The branding strategy includes:
The branding efforts will culminate in graphic design deliverables that vary from project to another depending on the brief and the requirements.
The basic branding identity deliverables are:
- Brand Identity: Logo, Logo Variations, Typography, Color Palette, Logo Do’s and Don’ts, Minimum Scale
- Stationery: Business Cards, Letterheads, Envelopes
Other Deliverables may includes:
- Packaging Design with unboxing experiences
- Corporate Profiles
- Presentation Templates
- Photography Guidelines
At Blue Hat, we help your organisation reach your target audience online by setting up the right formula of online initiatives to meet your goals. Depending on your needs, we will provide strategies that might include Content Creation, Social Media, Online Advertising, Email Marketing, or External Collaboration.
Analytics & Reporting
Hosting & Cloud Computing
how do we do it?
Study your business and Understand your vision
Gaining a deep understanding of your business along with the challenges and opportunities it faces is the most important step before starting with any innovation activity. At Blue Hat we craft and customise a well structured, human-centered research methodology in order to understand your vision (or help you devise a vision) and set a direction for the strategy and the design-led initiatives.
Create a design led strategy to drive innovation
After gathering enough data and insights, we create a design-led strategy that enables your business to innovate according to the vision set with your decision-makers. Our strategies are spiced up with a mixture of logic and creativity and geared towards taking your business to the next level!
Help you implement the strategy
A strategy without proper implementation is useless. Therefore, we help you implement the strategy either internally in your organisation by harnessing your existing resources or training your employees, or in-house at Blue Hat through the set of services we provide, or by teaming up with external collaborators and professionals.
Measure the success and re-align strategy
Getting feedback is the most important activity after delivering our solutions. Through a set of Key Performance Indicators (KPIs) we evaluate the effectiveness of our strategy. We measure success and we re-align the strategy accordingly. This phase also gives you metrics and data that enables you to plan for your next innovation ventures!