Lebanon

Innovation

Quest Dorms: Helping Students Reach Self-Fulfillment

Challenge

The hotel was very outdated and was not capitalizing on its location. The new vision was to turn it into a dorms to accommodate students while differentiating itself from the existing competition within the surrounding area.

Work

> Conducted interviews with students to gain insights such as demographics, attitudes, wishes and complaints 
> Highlighted the latest trends governing the industry globally and locally  
> Analyzed the competitive landscape and developed a unique positioning for the dorms allowing it to exploit an identified market gap 
> Audited the space & studied / analyzed the layouts of the floors in collaboration with the interior designer 
> Branding: brand essence (purpose, values, onlyness) and brand character
> Conducted an internal workshop to identify the incentives for the youth to reach self-actualization 
> Created “Concept Design” for the interior of the space 
> Followed up closely with the interior designer to ensure implementation of the concept 

Results

> Branding: brand essence (purpose, values, onlyness) and brand character
> Conducted an internal workshop to identify the incentives for the youth to reach self-actualization 
> Created “Concept Design” for the interior of the space 
> Followed up closely with the interior designer to ensure implementation of the concept