dandan
Customer Service Branding To Boost Awareness
Challenge
Dandan is a price comparison website and was one of the first to enter the market in the Middle East. The website allows online shoppers to easily view and compare prices of clothing, jewellery, electronics, accessories and travel (flights and hotels) from different market places - all in one place.
Dandan joined forces with Blue Hat in order to create 1) branding, 2) website design, and 3) social media.
Intervention
Blue Hat established the brand as the destination to solve consumer retail problems and ensured thorough brand consistency by:
1) Designing Dandan’s unique brand identity, and creating their logo and color scheme
2) Creating Dandan website design
3) Designing a social media strategy and implementing it:
Identifying the needs of the large target audience and specifically catering brand content to fit those needs
Harnessing customer service trends and engagement
Making use of paid content on Facebook and Instagram
Analysing competitors and their use of social media
Customer service design and active community management
Results
The Dandan website went live
Created social media accounts and used them to launch website
Securing followers on social media (boosting brand awareness)
Establishing Dandan as one of the leading price comparison websites in the UAE and Lebanon
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