We are swiftly adaptable to cater to ever-changing situations, be it with our external or internal ecosystems, while ensuring flexibility and innovation.

We empower our Blue Hatters to reach their full potential so in turn they empower and transform your business.

We are all about responding to human needs, from products to services and communication we are geared to adding value to your business.

We strongly believe that trust and transparency - both with our clients and our teams - are key for long-term relationships.

We come from multiple disciplines, we cherish diversity, and we are always accepting of differences.

Co-Founder & Managing Director

Sami is an international award-winning designer and a firm believer of harnessing the power of design to create change. With an MA in Design Strategy and Innovation from Brunel University, London, and over 10 years of experience in digital design & strategy, Sami has empowered many leading companies in the Middle-East. Through his journey to promote Design as a problem-solving discipline, Sami united these talented people under Blue Hat to spread innovation & creativity!

Co-Founder | Innovation Director

Judy is an international award-winning entrepreneur who utilizes Design Thinking to identify your needs, the challenges facing your business, and new opportunities that will help your brand achieve incremental, disruptive or radical innovation. Being a holder of an MA in Communication Design from London and another MA in English Literature, Judy will ensure your brand's image, experience and promise are innovative and differentiated.

Partner

Fawaz Hmaidan is our latest partner at Blue Hat. His great leadership skills coupled with over 38 years of experience in the business field, will ensure your business is on the right track. Fawaz holds a BS in Mechanical Engineering from the University of Arizona which is rated top 75 universities in the USA. We believe in creative diversity at Blue Hat, Fawaz’s engineering brain is the perfect fit for business development.

Lead Innovation Strategist

Elif is an international award-winning designer. She represents Blue Hat in Istanbul. Her creative soul and diverse professional background has enabled Elif to successfully work with a variety of clients. Her BSc in Product Design, and MA in Design Strategy & Innovation from London have helped bring forth her problem-solving nature and creativity. Elif also has profound knowledge in organizational change in the industrial sector and certified in project management.

Design Team Lead

Severine’s keen interest in delivering the best cutting-edge designs and her perseverance are what makes her a perfect fit for Blue Hat. She has an MA in Design and a PhD in Branding. At Blue Hat, Severine will aim to make your website award-winning, and create compelling identities for your brand.

Brand Experience Lead

Noor is an award-winning experience designer. She has overseen many internationally acclaimed campaigns and brand activations at Blue Hat. Her background in Architecture and her newly found love for innovation and design thinking allows her to merge beautifully between data gathered from a variety of user-centric research techniques and creativity to ensure desirable outcomes that create value on all levels for your organization.

Senior Communication Specialist

Layan is driven by her passion for design and believes that it is the best form of self-expression. Very sociable by nature, she is always ready to collaborate, explore, and come up with new ideas that showcase her talents. She lives by the motto “keep trying until you succeed” and sees every challenge as an opportunity to learn and grow.

Senior Social Media Executive

With a degree in Marketing & Advertising and an extensive work experience in the field, Rawan is your-go-to person when it comes to Social Media. She has a strong passion for captivating people through unique content in a world full of competition. Rawan is a believer in the power of design and communication, especially its ability to make a brand shine amongst others.

Senior Social Media Executive

Leen’s background in Medical Laboratory Sciences adds to our list of #bluehatters with incredibly diverse backgrounds. Communication for her is an opportunity to understand different brands in different fields, have a positive influence and help change businesses for the better. Never without her earphones and upbeat music, Leen’s energy and commitment bring a joyful vibe to our office.

Social Media Executive

With a BA in Business Management, Yara enjoys the variety and diversity of working in the digital field. Her friendly and energetic character, paired with her passion for travel, food, and photography, has enabled her to generate and apply creative ideas in her social media work. Yara lives by the motto: "Appreciate the small things in life; this is how you will find true happiness".

Social Media Executive

With a BS in Architecture, Joanna's passions lie in the fields of Architecture, Design, Social Media, and Sustainability. A motto that guides her approach to life is, "You never know what someone is going through, so be kind." One aspect Joanna appreciates about social media and content creation is the ability to share diverse narratives. She finds fulfillment in the fact that content can reach audiences worldwide, bridging geographical and cultural gaps to a certain extent.

Copywriter & Social Media Executive

With a Master's Degree in Law and a fondness for Arabic Language, Lama is constantly developing new methods to elevate the quality of content and enrich Arabic content in the region. Her determined and goal-oriented character has empowered her work and motivated her to expand her knowledge and experience in Copywriting and Social Media marketing. On a daily basis, Lama lives by the motto: "As long as humans strive to enhance their skills and move forward, their efforts will surely be rewarded.”

Senior Graphic Designer

Farah is absolutely passionate about design and it’s ability to combine different visual styles and elements to create a whole and convey a message (especially if it has beautiful typography and Arabic script!). Farah sees design as a way to bring people together, and believes that sharing beautiful moments with friends, family and even the world, is what makes life worth living.

Graphic Designer

With a Dual Master's in Interior and Graphic Design, Yasmeen is passionate about creating meaningful experiences through design. She believes in the motto "The only way forward is through" and loves the power of social media and content creation to connect with a global audience and showcase creativity. Working alongside passionate individuals who share a vision for creating impactful and memorable experiences is a constant source of inspiration for her.

Jr. Graphic Designer

With a BA Graphic Design and Visual Communication, Sandy's dynamic blend of curiosity, adaptability, and imagination gives her the remarkable ability to transform ideas into captivating designs. Inspired by the quote, "Creativity takes courage" by Henri Matisse, she embraces the boldness required to push creative boundaries. Sandy is passionate about the visual storytelling potential of graphic design, effectively conveying emotions, messages, and narratives through her work.

HR & Admin Officer

With a BA in Business Management, Ghida is the helping hand and support we all need. Her admin & HR work allows her to do what she does best, help out everyone with minor and major things. Being empathetic and patient, she is always there to lend an ear to anyone who needs it. “Everyone wants, and deserves, to be heard.” Her communication skills keep everything flowing smoothly and on the right track!

Accountant

With a BA in Business Auditing, Charbel enjoys analyzing the business aspect of different industries through numbers and figures. As an accountant, he enjoys the opportunity to learn more about companies in different industries and how they build their businesses, as well as the chance to meet new people. One quote that resonates with him is, “Live as if you were to die tomorrow. Learn as if you were to live forever,” by Mahatma Gandhi. As a Bluehatter, Charbel appreciates the strong and healthy company culture we have cultivated at Blue Hat.