ERA

 

Beginning of a New ERA: Design-Led Communication To Create a Fashion Lovemark

 
 

Project Type
Digital Marketing

Location
Saudi Arabia

Industry
Retail

Project Link 

 
 

Challenge

ERA is a local fashion brand developed by a young and ambitious Saudi Designer. The fashion line offers minimalistic, comfortable, functional and multi-purpose, unique designs.
ERA wanted to take her unique collections and cuts to the next level, to ensure that they go viral and resonate with as many bold and different women in the Kingdom.
Her aim is to help her customers feel confident in their attires while expressing themselves through this lovemark.

Intervention

We developed a design-led strategy to help connect with ERA’s target audience covering the following objectives:

  • Establishing the brand as an identity empowered and strong women can relate to

  • Establishing ERA’s tone of voice and relevant themes

  • Identifying the right target audience and analyzing how to engage with them on different touch-points

  • Identifying and harnessing trends

  • Creating unique online content and design animations

  • Building online customer service and active community management

  • Designing and developing an e-commerce platform: www.eraksa.com

 
 

Results

  • Branding: brand essence (purpose, values, onlyness) and brand character

  • Conducted an internal workshop to identify the incentives for the youth to reach self-actualization 

  • Created “Concept Design” for the interior of the space 

  • Followed up closely with the interior designer to ensure implementation of the concept

 
 

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