GateOne
Conveying Trust And Expertise Through Brand Identity
Challenge
GateOne is a brand building specialist that assists companies in developing presence in the Middle East, helping to develop and grow brands to their optimum potential. Blue Hat’s mission was to develop a new brand identity that conveys a company's trustability and expertise when expanding into a new marketplace.
Intervention
Blue Hat developed a brand identity and brand guidelines based on:
GateOne as the focal point for linking two markets
Symbolism to convey meaning (the brand is the gate for which to enter the MENA region)
Results
After developing a brand positioning through different brainstorming sessions, Blue Hat was able to offer the client the following:
Onliness Statement
New Value Proposition
New Name Formation: A suggestive naming style was used:
Gate = entry point into the market, linking two things
One = the pioneer and go-to brand for its expertise
A New Logo: GateOne's abstract logo is made of bold typography with a geometric icon custom made to suit the brand's identity.
The logo's upward arrow and yellow color have connotations of positivity, success and growth.
The semi circle projects a positive emotional message suggesting trust and long term partnerships.
Business Cards
Presentation Template
Corporate Company Profile
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