Fus:ha
Educating Mothers For A Healthier Future For Their Kids
Challenge
The client established this brand in order to ensure that local kids have healthy options during their time at school, their second home in which they spend more than half of their time. She also wanted to help parents develop awareness and make smart choices for their kids.
Intervention
We developed a design led strategy, based on the target audiences, covering the following objectives:
Establishing a Tone of Voice that speaks to mothers all while being fun and young, as if targeting their kids too.
Setting a color-coded grid with three aims: Care, Educate, Amaze.
Setting themes for each aim to implement the grid and satisfy the personas.
Using storytelling to highlight the kids’ lives both at school and while at home with their mothers.
Including the kids (as a human touch) in most of the posts.
Partaking in the clean eating movement that has hit social media.
Results
We built a strong Instagram presence for FUS:HA by focusing on what makes their treats and snacks different than mainstream food. For example by swapping butter with avocado in cookies and zucchini in muffins. We also allowed people to benefit from FUS:HA even after the school year ended through tips and recipes. The target audience wasn’t limited to customers who buy FUS:HA’s school meals but to any mother looking to ensure her kid is healthy.
People Also Viewed
Blue Hat™ - All Rights Reserved.