Senior Performance
Marketing Specialist
Creative ideas may launch a campaign — but data makes it fly.
As our Senior Performance Marketing Specialist, you’ll take full ownership of the performance journey: from click to conversion. You’ll design, execute, and optimize paid campaigns across top platforms, combining sharp targeting with constant testing to make every decision count.
This role is where strategy meets storytelling, and analytics meets impact. If you’re driven by results, fluent in performance metrics, and ready to turn insights into measurable growth, we’re ready for you.
Job Location: Remote
Work hours: 40 hours/week
Reporting to: Head of Digital Marketing
Requirements
Minimum 4+ years of hands-on experience in digital marketing, performance marketing, and online campaign management.
Proven track record in managing and optimizing paid search, display advertising, SEO, and social media advertising campaigns.
Deep technical knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager.
Strong command of analytics and reporting tools: Google Analytics 4 (GA4) and Looker Studio (or similar visualization tools).
Superior knowledge of GCC audience and culture is a plus.
Google Ads Certification, Meta Blueprint Certification, or similar certifications are preferred.
Strong analytical thinking and data-driven decision-making skills.
Excellent project management, organizational, and time management skills.
Attention to detail and a proactive problem-solving approach.
Ability to work both independently and collaboratively in a fast-paced environment.
Strong proficiency in Arabic and English (both written and spoken).
Responsibilities
Strategy & Campaign Planning
Develop and execute full-funnel paid media strategies tailored to meet client business objectives (lead generation, awareness, engagement, app installs, eCommerce sales, etc.).
Translate client goals into actionable performance marketing plans, recommending the most effective channels and tactics.
Collaborate closely with internal teams (content, design, brand) to ensure creatives and landing pages are optimized for campaign success.
Recommend and implement conversion rate optimization (CRO) strategies across landing pages and campaign funnels.
Stay updated on the latest trends in performance marketing, platform algorithm changes, digital communications, and new advertising technologies.
Campaign Execution & Optimization
Plan, launch, manage, and optimize paid media campaigns across Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube), TikTok Ads, Snapchat Ads, and additional platforms as needed.
Manage all aspects of campaign setup, including audience targeting, budget allocation, bidding strategies, tracking setup, and A/B testing.
Continuously monitor and analyze campaign performance metrics such as ROAS, CPA, CTR, CPC, CPM, and CR, and report actionable insights regularly.
Troubleshoot underperforming campaigns and develop solutions to enhance performance.
Maintain strong communication with platform technical support for swift resolution of any ad delivery issues.
Analytics, Reporting, & Financials
Generate frequent campaign performance reports, providing clear analytics, actionable insights, and lessons learned.
Analyze data through GA4 (Google Analytics 4) and data visualization tools like Looker Studio.
Maintain organized dashboards and internal reports for stakeholders and clients.
Create financial reports relating to campaign spend and performance, and coordinate with finance and accounting teams to ensure smooth financial operations.
Internal Collaboration & Client Servicing
Lead internal weekly meetings with the digital marketing team to review progress and plan next steps.
Participate in client meetings to present results, discuss optimizations, and align on upcoming campaign strategies.
Support broader client servicing needs by providing strategic input based on performance data.