Senior Social Media Executive
Are you an expert in social media strategy and engagement? Do you have a track record of driving conversions and building online communities? We are looking for an experienced Senior Social Media Executive to join our team. You'll be responsible for managing and growing social media accounts, implementing strategies to boost followers, engagement, and conversions.
Job Location: Remote
Work Hours: 40 hours / week
Reporting to: Head of Digital Marketing
Requirements
- 4+ years experience in content creation, community management, social media, and marketing
- Strong and impeccable command of English and Arabic
- Experience in agency / consultancy environments with multiple projects and clients
- Experience in working closely with graphic designers and online marketing specialists
- Superior knowledge in Social Media trends, best practices, and channels (Tiktok, Instagram, Facebook, Snapchat, X, Linkedin, Youtube)
- Strong ability to analyze marketing data, track campaign performance, and derive actionable insights to optimize marketing efforts
- A track record of high quality and creative content output
- Have an eye for design
- Detail oriented
- Extensive experience in client communications
- Knowledge in managing e-commerce websites is a plus
- Having Photography, Graphic Design or Animation skills is an advantage
- Bachelor’s Degree in any major, preferably in one of these: English or Arabic Literature, Marketing, Psychology, or Anthropology
- Maintain good and professional communications by conducting regular client meetings in order to better understand their needs and stay up to date with business changes
- Ensure clarity and transparency by following proper processes, such as sending MOMs to keep record of deliverables and deadlines
- Respond to clients’ inquiries in a timely and professional manner
- Adopt a proactive approach and add value with proper and strategic recommendations
- Adopt a problem solving approach and engage in discussions with clients to address their concerns and resolve them with the support of your Head and Team when needed
Client Servicing
- Identify and understand the wants, needs and motivations of key audiences for the client’s brand
- Write blog entries, Social Media posts, articles, newsletters, communications materials, and material for client’s social media channels
- Copywrite / Copyedit content in EN
- Copywrite / Copyedit content in AR
Content Creation
- Publish posts on client’s social media channels successfully and in timely manner
- Moderate and manage online feedback from fans and clients
- Engage with fans and maintain their loyalty to brands through active community management
- Continuously test for best timings and best practices to post on client’s social media channels
Community
Management
Online Marketing
- Create, manage and grow the client’s presence through blogs, newsletters, social media platforms, and other strategically relevant online properties
- Manage incoming media requests, creating, executing and measuring ads campaigns
- Plan and organize clients events and plan meetups, giveaways, competitions, or special coupons, etc… and ensure their success
Analytics
& Reporting
- Use Google Analytics and other measurement tools to provide reports on metrics, and continually.
- Find ways to improve on those metrics through constant testing and taking on new initiatives.
- Take initiative by reviewing work and recommendations in light of analytics for strategic accuracy and determining next steps.
- Create social media reports that include a list of the numbers referring to the important numbers and KPIs such as (engagement rates, number of followers, comparative numbers, benchmarking, etc..) along with thorough analysis that explains the change in numbers.
Strategy
& Project Management
- Stay on top of the latest trends in Social Media and Digital
- Devise Communication and Digital strategies for clients
- Conduct primary and secondary research
- Be responsible for creating strategic marketing/communications plans to meet the KPIs set in yearly strategy
- Client servicing: getting client briefs and managing their requests
- Project Management: coordinate tasks and projects with the bluehatters and the clients and ensure timely and quality delivery