Blue Hat Wraps Up Awards Season With a Bronze At The Transform Awards MEA!
Transform Awards MEA - 2021 Ceremony
We’ve wrapped up the awards season with another achievement. Based on a successful brand transformation we’ve strategized and implemented for our client Razin, a furniture manufacturer in Saudi Arabia, we are honored to win a bronze award within the Best Brand Experience category at the Transform Awards MEA. Under this category, we ran against some of the most recognized creative companies such as AMAALA by Landor & Fitch, Dubai Airports, Etihad Airlines Qatar, Shahid by MBC among many more.
Blue Hat’s Co-Founders Sami Hmaidan & Judy Maamari at the awards ceremony
Our co-founder and Innovation Director, Judy Maamari, was thrilled with this long-awaited recognition and expressed her gratitude to the Bluehatters who contributed to this success:
“An awesome ending to awards season for 2021 at Blue Hat! Proud of our team for bringing home a Bronze Transform Award for Best Brand Experience! Feels awesome to have our hard work recognized by leading industry experts and for competing against industry giants!” - Judy Maamari
Prior to Blue Hat’s contribution, Razin suffered from a bad market reputation that was the result of: stagnant company vision, outdated furniture collections, poor value for money, neglected showroom, bad customer service, transactional as well as a traditional brand experience. Harnessing the fact, that the lifestyle, habits and taste of Saudi consumers were rapidly changing coupled with the emphasis of the government on the makers movements glorifying the “Made in Saudi”, Blue Hat’s strategy focused on a design-centric approach which created an innovative and engaging experience throughout Razin’s physical store, factory and online channels by tackling different online and offline brand touchpoints. Consequently, Razin was able to achieve its goals and objectives and overcome its previous struggles. To learn more about Razin’s brand transformation, you can check the full case study out here.
Razin - In Store Physical Touchpoints
Razin - Website & Virtual Tour
Razin - Brand Transformation
Razin - Physical Touchpoints
Razin - Factory
Razin - Factory
2021 Transform Awards MEA - Bronze Award for Best Brand Experience
Both of Blue Hat’s co-founders, Sami Hmaidan & Judy Maamari, attended the Transform Awards MEA ceremony in Dubai to accept the award. Interestingly, this was the first official event Blue Hat physically takes part in after more than a year of social distancing and remote working due to the pandemic. Sami Hmaidan, Co-Founder and Managing Director thanked Transform Magazine’s Founder, Andrew Thomas, for organising this ceremony:
“Thank you Andrew Thomas for this event that hinted at what life pre-covid looked like” - Sami Hmaidan.
Congratulations to the Blue Hat team on a well-earned victory and big thank you to everyone who contributed to this project!
Blue Hat’s Co-Founders Sami Hmaidan & Judy Maamari at the awards ceremony
2021 Transform Awards MEA
About The Transform Awards MEA:
The Transform Awards MEA honors companies and consultancies with the best branding strategies all over the Middle East and Africa. Typically, the winners are grouped under various categories such as strategy, execution, content and evaluation. The awards are made to acknowledge some of the best creative projects within the region.