Wimbledon Gets a Makeover Amid the 2014 Championships!

A Two-week period of non-stop tennis is on the horizon for Wimbledon as the prestigious All England Club, Tennis' oldest Grand Slam tournament, kicked off officially today in Wimbledon, London. Significantly, stores around town were overflowing with Tennis balls, creating the quirkiest themed-window displays I have seen in a while. Being myself a resident of Wimbledon, it was really interesting to see the area's dramatic transformation overnight that changed the face of many local shops and restaurants. Here is my review of the top local Wimbledon Championship branding initiatives.

 

Read More
Sami Hmaidan