NES Brand Launch
Level Up the Legend: NES Enters the Game!
Project Type
Digital Marketing / Campaigns & Events
Award-Wining Campaign
Muse Creative Award – Gold – Branded Content - Social
The Challenge
Saudi Arabia’s gaming industry is on track to reach $6.8B by 2030, with more than 23 million gamers. In a rapidly expanding market, NES needed to stand out as the go-to production house for gaming and eSports while capturing the excitement of this booming community.
The Powerhouse Arrives
NES, part of Nesma United Industries Company Limited, launches as Saudi Arabia’s largest privately-owned Gaming & eSports production studio. Based in Riyadh, NES combines state-of-the-art facilities, a world-class team, and full-scale creative services to set a new benchmark for gaming content, production, and events across the region.
The Strategy: Ignite Your Vision
As a privately owned Gaming & eSports production studio entering the market, NES needed more than a launch — they needed a world.
Our strategy was to immerse audiences in a 3D-inspired universe that showcased their talent, vision, and services with the same cinematic depth and symbolism gamers know and love, but elevated with subtle Saudi cultural motifs. The result was a universe that felt at once mythical, futuristic, and unmistakably homegrown.
Built around the rallying cry “Ignite Your Vision”, Blue Hat crafted a high-impact digital debut powered by advanced design tools and AI platforms like MidJourney. We conjured entire realms — from block-built fantasy worlds and high-energy sports arenas to strategy landscapes, battlefronts, and fight rings — then cut them into a seamless cinematic experience.
Layered with iconic Saudi motifs — from swords and palm trees to geographic contours embedded in the setup — the launch merged fantasy, culture, and cutting-edge production into one unforgettable entry point for NES.
Key creative highlights included:
A bold, futuristic visual identity across social media highlights, banners, and newsletters.
A full-platform rollout on Instagram, Twitter, Facebook, and YouTube, supported by press articles and targeted outreach.
Custom gaming cards for the “Meet the Team” series, turning NES staff into collectible-style characters.
A 2D promotional video built almost entirely from these imagined worlds, with minimal real-world footage.
The Results
The campaign quickly positioned NES as the Kingdom’s premier Gaming & eSports Production House:
+75% increase in social media impressions during launch.
1,000+ organic interactions across teaser and reveal phases.
40% growth in followers within two months.
Collaboration inquiries from leading gaming brands across the region.
Guided by the slogan “Ignite Your Vision”, this approach didn’t just launch a brand, it built an entire digital universe, positioning NES as the creative powerhouse redefining gaming production in Saudi Arabia.
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