MR CHOW

Elevating the Digital Presence of an Iconic Global Institution in Riyadh

Project Type
Digital Marketing

Country
Saudi Arabia

Industry
F&B

Project Link

Challenge

Launching an international icon like MR CHOW in the Saudi market required a digital approach as sophisticated and culturally aware as the brand itself. The challenge was to establish its legacy and distinctive ambiance online while appealing to a new, high-end local audience.

Intervention

Blue Hat crafted a complete digital marketing strategy that mirrors MR CHOW’s refined identity. This included:

A content direction blending minimalism with creativity, inspired by art, fashion, and heritage.
Curated storytelling across video, carousel, and reel formats, highlighting signature dishes like the Beijing Duck and the theatrical noodle show.
Daily story presence with aesthetic consistency, tone alignment, and subtle product highlights.
Community engagement and organic audience growth, with campaign-ready ideas for reach, influencer alignment, and meta tools.
Strategy consulting on performance enhancement, including viewership tactics, on-ground QR code integrations, and meta verification potential.

Results

A growing digital footprint aligned with the MR CHOW legacy, increased brand awareness in the Saudi market, and a loyal audience engaging with every post, story, and visual moment, all while preserving the mystery and elegance of the MR CHOW experience.