Sucre de Nada
From Jeddah to Riyadh & Khobar: Scaling the Digital Presence of Sucre de Nada
Project Type
Digital Marketing
Achievements
Muse Creative Awards Gold Prize for “Social Media - Food & Beverage”
Challenge
Based in Jeddah, Sucre de Nada is a family-run patisserie founded by Nada, a mother and pioneer in introducing classic desserts to Saudi Arabia. With the brand’s expansion beyond Jeddah into Riyadh and Khobar, Sucre de Nada needed to elevate its social presence to reflect its growing maturity while staying true to its DNA: homemade, preservative-free desserts rooted in family traditions and elegance.
Intervention
Blue Hat developed a holistic digital marketing strategy designed to adapt to the brand’s growth while preserving its authenticity.
City-Specific Content: Our team created localized storytelling for Jeddah, Riyadh, and Khobar—capturing the unique cultural vibes of each city while maintaining brand consistency.
Catering Service Launch: We announced Sucre de Nada’s new catering service through creative campaigns that tied together visuals, storytelling, and seasonal relevance, positioning the service as both elegant and practical.
Content Direction: We showcased the brand’s “feel-good” and nostalgic values with:
Menu highlights and close-up shots to trigger appetite.
“In the making” content showing authenticity and craft.
Culturally relevant zeitgeist posts and quotes for relatability.
UGC and staff-focused content to highlight the caregiver personality and human side of the brand.
Creative Production: Blue Hat managed all photoshoots, ensuring high-quality, award-winning visual content. We drew inspiration from the packaging (also designed by Blue Hat) to create hand-drawn illustrations that brought a natural, artisanal feel to social highlights, stories, and reels.
Tone of Voice: The brand voice was descriptive, friendly, and inviting, using bilingual captions (with Saudi Arabic dialect) to maximize localization and relatability.
Results
Through consistent improvements and creative execution, Sucre de Nada’s social presence grew stronger and more mature, resonating with audiences across Saudi Arabia. From November 2022 to January 2023—without increasing ad spend—the brand achieved:
+20.3% in story interactions
+10.8% in content interactions
+3.9% in reel interactions
+2.4% increase in followers
Sucre de Nada’s digital presence now reflects its position as an elegant, family-rooted patisserie with national reach—earning Blue Hat recognition for an award-winning social media presence.
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